How Artificial Intelligence is Changing the Course of Digital Marketing?

Have you heard the name Jarvis? The AI bot created by Iron man in the sci-fi movie franchise called The Avengers. You might picture something like this when you hear someone saying artificial intelligence. But no, AI is not always a robot or a machine that you see in the movies, it is more of a complex program in a simple system that needs human intelligence. Artificial intelligence inmarketing has been the most trending chatter these days.
AI in Digital Marketing
In this digital era, AI can optimize and ease marketing campaigns. It will also help in reducing the risk of human error. Although much of the digital marketing world is highly dependent on human brilliance, an AI program can build a report using only data.
Let us see more about how AI is helping in digital marketing:
Content Optimization and Generation
At, present, content marketing has skyrocketed into a global industry. It is widely being used that some refer to it as the only type of effective marketing. AI has the power to both optimize and generate content and place it in the right place for the right audience to see. This tech is already making progress in automating content generation on a basic level. It will eventually generate viable topics for writers and help in developing initial drafts of content based on the requirements.
AI-Powered Digital Advertising
Today’s digital advertising strategies would be very difficult without the help of AI since it helps in handling one or more platforms at a time. Consumers and business to business (B2B) buyers are flooded every day with advertisements. Most of them are irrelevant, so they simply decline the ad or move on with their work. When this happens, advertisers lose money. With AI, you can personalize the content and give your customers what they are really interested in watching.
Chatbots
Chatbots are a game-changer in marketing businesses. They are already on a number of websites, as they excel at handling the queries of the customers. The key benefit of Chatbots is the way it impacts customer experience. Artificial Intelligence in Marketing helps in building up answers for frequently asked questions. This will help in reducing the time and efforts of humans. Chatbots will also allow customers to help themselves. It leads the customers to a solution step by step so that they can understand it clearly.
Behaviour and Predictive Analysis
Many companies are hiring professionals like data scientists and programmers to help them in their marketing campaigns. With the help of machine learning and big data analysis, AI in digital marketing can provide businesses with deep insights into their customers. Not only will businesses be able to build personalized interactions, but they’ll also be able to predict future customer behaviours based on the data collected. Several businesses are going spending plenty of money on AI technology. The more we implement and experiment with AI on the marketing strategies the more we learn how helpful it will be in digital marketing.

The Difference Between Traditional and Internet Marketing

The world of marketing is changing every day and it is not as simple as it used to be. As the paradigm continues to shift giving leverage to online advertising, marketing professional and business owners are often challenged with the question of which is more effective: Traditional marketing or Internet marketing? You want more influx of customers and increase sales, whilst using very fewer resources.
Marketing is a very crucial element for any business, choosing the right one to lead with is important for a successful brand building. You can make a better choice by understanding the pros and cons clearly.
What is Traditional Marketing?
Traditional marketing includes the promotional strategies used outside the internet, otherwise called offline marketing. It includes a number of marketing tactics that compromise direct sales, TV advertisements, radio, and email marketing, etc. Traditional methods heavily depend on print advertising such as brochures, magazines, billboards, and other printed promotional ways like convey their message to the buyer.
Pros of Traditional Marketing:
Old school marketing will come in handy even in this digital era. Traditional methods will help a lot when you are reaching out to a certain audience such as retiring CEOs; much of this demographic may not be interested in using social media channels or the internet. You can market directly to individuals which can be extremely effective. You will have the benefit of doing live demonstrations.
Cons of Traditional Marketing:
Few of the traditional marketing methods can be expensive such as buying advertisements for TV, radio, or print for small scale businesses. It can be very tricky to track the results when using traditional ways of marketing. It is very difficult to track real quantitative results. Using traditional ways sometimes requires outside help. This makes it more costly and more time-consuming.
What is Internet Marketing?
Internet marketing is the method of promoting your business or product online. Internet marketing isn’t only limited to online businesses, such as online blogging or an e-commerce business owner. Even a hotel and travel businesses can, and should, use the internet for marketing purposes. It uses strategies like a website, SEO, social media, pay-per-click advertising and more.
Pros of Internet Marketing:
Almost half the world’s population is online. This means you have a huge base of audience to reach out to. 95% of the brands tweet and are socially active on the various platforms of social media. Decisions can be made with the help of both real data and quantitative results. This will help in finding your target audience. Also, the data and results will be available in real-time which will help you build effective strategies faster.
Cons of Internet Marketing:
Internet marketing mainly depends if your audience is online. If your market is not online, it’s not the most effective way of marketing. It demands your time. You need to create, edit, approve and publish content continuously. Pages must be maintained regularly. When you are on social media, it takes a lot of time and effort to get this all done. Sometimes it can be mismanaged with your brand identity. Internet and traditional marketing can work side by side too. Each has its own pros and cons, be wise enough to know when and how to use it for your business.

5 Digital Marketing Solutions for Smarter Marketing

If you want to ensure successful digital marketing, you have to set a target of providing positive customer experience. The ultimate goal of digital efforts is to deliver the right content to the right customer at the right time. Therefore, focus on customer satisfaction, also you must focus on creating awareness through digital marketing.
Here are five digital marketing solutions that will help you evolve your content marketing to be a robust operation that delivers an outstanding digital experience.
1. Understand Your Business: It is very important to know your business first. Marketing starts by observing the competitors and the second step is to understand their moves and work according to the trends. Most of the companies are not able to understand the customer business requirement and that the effectiveness of mapping the target audience getting failed. Understanding the buyer’s persona plays a crucial role in online marketing.
2. Customer’s Requirements: Another important step is to do some brainstorming sessions with clients which will help in understanding your business and what you do. Digital marketing companies should have to set up a target in the organization and keep updating the clients on a day to day basis in order to have an engaging relationship. Don’t wait till the end or starting of the month to give a new idea. So “Do it Now, or Never”.
3. Choosing a bad platform for a website:  One of the most significant online marketing issues is the improper selection of the platform on which your site is to be built. An inappropriate platform can cause a lot of technical and non-technical issues. Frequent outage or too slow page loading will make the visitors leave. Also, some platforms do not allow plugin installation, which could help you with SEO or make the data management easier.
4. Smart Creativity: When choosing a suitable platform, you should consider all the options and functionalities the platform can offer. Using some games or contests or surveys may build relationships with customers in a great way. These small & simple bits are very effective to keep customers engaged as you dribble their interests through social media. Get the attention of customers to build your business and make them happy as well.
5. Customer Retention:  Every agency has a problem in offering the customer-centric approach or satisfies the customer. Always they end up working more and more in order to satisfy them. All of the clients expect results. Don’t promise but work in the back end. Because once you inform them then you may have to provide the leads on a day to day basis. Use strategies like Amazon, they say it may take up to 6-7 days to deliver and you get your package within 3 days. Smart right? That’s how you make a customer happy. These solutions can help you solve your digital marketing problems. It will help you to be smarter the next time when you are implementing a new strategy.

ONPASSIVE… Leading the AI Charge!

Have you ever heard the expression, “Marketers are data rich and insight poor” as it pertains to marketing strategies?  Well, it’s truer today than ever before. Those on the leading edge of today’s technology, like ONPASSIVE, are turning the attention of their programmers to power new tools and platforms by artificial intelligence and machine learning.
Through AI, companies are using all the abundance of data at their disposal to make sense of the “dark” data companies are holding on to for use as or when needed.  Dark data is the digital information that is not being used. This type of data is acquired through various computer network operations but not used in any manner to stem insights for decision making. It also includes structured and unstructured data collected via online systems that can provide insights about customer behaviors, content that will offer us opportunities, and even an understanding about the emotional triggers used to encourage high conversion rates.
Let’s face it, more than ever this is an age of far too many choices.  And this new technology, AI specifically, is exactly what is needed to meet the increased competitiveness for customer attention.  Each advantage to optimize our systems to find, engage, and convert is considered the prize. So, technology companies, with ONPASSIVE leading the way, are using AI to automate and optimize their affiliate’s marketing platforms because that’s the new wave of thought.  This means we’re connecting through AI to create personalized experiences for individuals while helping those same individuals to be a fractal part of the whole for the mutual benefit of the community.  In this way, ONPASSIVE focuses on advertising automation and optimization, linking various services and tools, assisting in sales, and… an obvious one… personalizing content for affiliates. And as we move further into the development of this technology, by 2022 it’s expected that artificial intelligence platforms/markets will be worth almost 10 billion.

Why ONPASSIVE?

Before ONPASSIVE came along I lost a lot of money by joining mlm’s. As you know it’s very difficult to recruit, especially if you are 76 years. Although I tried my best it was always the same, no personally sponsored affiliates = no pay. But there is a solution, It’s called ONPASSIVE (presently it’s in pre launch) It should be launching in the near future. With ONPASSIVE you are never required to personally sponsor anyone because spill-over counts, you get paid for all affiliates that land under you and they will earn you money. Of course if you are able to recruit your business will grow a lot faster. I personally am much better at face to face sponsoring. I have a brother that I would love to help him make some extra money. When it launches I will be paying for him and other people who need the help.
Now you know why I joined let’s talk about the benefits of starting a business with ONPASSIVE.
You can continue to work at your present Job or Business while ONPASSIVE works toward your retirement or just lets you do whatever your passion is. You have a lot of benefits at your disposal such as tools to build to build your existing business. That includes building your own website, registering a domain name, advertising any business you presently have. Using the trim url, using our own any meeting platform.

What is ORM and how is it Impacting the World of Digital Marketing?

 

The world of digital marketing is changing with the changes in technology. Several new methods have influenced marketers to grow by testing and experimenting with new methods in their strategies. With the increasing competition in the marketing field, it calls for more effective methods that bring good results to marketers.
ORM – Online Reputation Management is one such method that has helped marketers to pave their way towards success. Let us learn more about it.
What is ORM?
Online reputation management (ORM) is about analyzing and improving how your business is viewed online. It means monitoring closely what prospective users are looking for from your brand, service, your team, and totally all of your business when they are exploring on Google. It is all about what your visitors see before they become your client. This must be well monitored and one must keep improving the content or anything that your users see about you online.
How to use ORM for Successful Digital Marketing:
Set Up Reputation Monitors
The best way to promote your reputation online is to make sure the quality of your content and graphics or whatever your users see online is the best. Setting up online monitors will alert you about potential issues before they become a huge problem. Set Google Alerts for your company’s name, main executives, products and services. You can also try a few of the advanced online reputation software available online.
Guard the Business by empowering Your Team
Work on building a strong online presence, this can be achieved with the help of social media; it is one of the best platforms for digital marketing. This has helped several brands to rise from the ground. Build social media presence for you, founders, executives and every prospect member in your team. Several businesses are defined by the people who work for them. This will help with effective online reputation management.
Improve Your Search Ranking

When you search for your company and you don’t find your company in the first few search results, you should start taking the help of one of the best digitalmarketing strategies – SEO. SEO is used to improve your ranking on search engines organically. SEO works well if you use some content strategy and blogging. Having nothing that appears on your brand is a bad sign. It may put negative thoughts about you to the customers.
With the whole world going digital, building a good online reputation is very important and one must make sure to have a positive impact on the business. Unlike most of the marketing strategies, ORM must be done in real-time and constantly keep tweaking what works and what isn’t. Monitoring your online reputation management will help your business in the long term.